Benefactor Signal.
Real-time donor movement intelligence for principal gift strategy.
Know what changed before the next donor conversation.
What it tracks
Nineteen vectors of meaningful movement, scanned across credible public sources, ranked for principal-gift altitude, and triaged before delivery.
- Liquidity events
- Wealth changes
- Board appointments
- Board departures
- Career transitions
- Family transitions
- Real estate
- Philanthropic giving
- Foundation movement
- Private company
- Public company transitions
- Estate and trust
- Honors and recognition
- Speaking engagements
- Media coverage
- Net worth movement
- Legal and regulatory
- Tax filings
- Adjacent networks
What makes it different
Most surfaces show volume. Signal shows movement.
Each alert is triaged for principal-gift altitude before it ships.
Each alert names the person, the change, and the reason it matters.
Each alert closes with a recommended next move and routing.
What it answers
- Does this matter?
- Why does it matter?
- Who needs to know?
- What should we do next?
- Is this a cultivation, stewardship, solicitation, or risk moment?
A Signal alert, in form
Signal №-2026-1118
04.05.26 · 09:42 ET
Donor M.
Reported sale of secondary holdings: $42M proceeds, executed 02 May.
Why it matters
M. has not held a public-market liquidity window since the 2018 IPO. Outside investors typically deploy proceeds within sixty to one hundred and twenty days. Conversation altitude has shifted. The next ninety days are the active window.
Recommended next move
Senior officer requests a meeting before 30 June. Open with stewardship of prior gift, not solicitation. Match conversation to family-office posture.
Routing
Primary: VP, Advancement. Secondary: Office of the President, informational.
On news alerts
Google Alerts, Feedly, and the rest are volume. Signal is movement. Coverage is ranked against your portfolio, sized to principal-gift altitude, and routed to the person who can act on it. The discipline is in what does not ship.
Access by request
Signal is delivered to a small, vetted roster of advancement leaders. Coverage begins with a portfolio review and a calibration against your institution’s standard.
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